Free · Service-business dads · First 90 days
You started the business.
Now you're drowning in it.
Free 28-page checklist. Every task the first 90 days demands. Legal, banking, insurance, branding, pipeline, pricing, getting paid. In order. Nothing skipped.
Free PDF. No spam. Unsubscribe any time.
The lie about the hard part
You were told the hard part was starting. It's not.
The hard part is the first 90 days after you signed the LLC and told your wife you were doing this. It's the 40 decisions nobody told you were decisions. Bank account before EIN or after? Which GL policy? What's a certificate of insurance and who's asking for one? Do I 1099 the first guy or W-2? Do I charge deposits?
You've been Googling one thing at a time for three weeks. Half the answers are wrong. The other half were written by someone who never actually owned a service business.
This is the checklist I wish somebody had put in front of me the morning I filed. 28 pages. Nothing padded. Every task in the order it actually needs to happen.
What's inside
Three phases. Ninety days. Every task in order.
Days 0-30
01
Legal / Banking / Insurance / Branding / First Pipeline
LLC filed the right way. EIN. Business bank account separate from your personal on day one. GL insurance quoted from three carriers. Logo, one-page site, Google Business Profile claimed. Your first 25 outbound conversations mapped and started.
Days 31-60
02
Pricing / Estimating / Getting Paid
The pricing model that doesn't lose you money on the third job. The estimate template. The deposit + progress + final schedule. The exact contract clauses that make people pay. ACH vs card fees. The chase-down sequence when they don't.
Days 61-90
03
Systems / First Hire / The Fire You'll Prevent
CRM stood up. Job workflow documented so it's not all in your head. First subcontractor or 1099 vetted, paid, and rated. Bookkeeping cadence locked in. The three insurance claims and one client dispute the first 90 days always throw at you, and the exact play for each.
Who this IS for
- Guys in the first 90 days of a service business. Trades, home services, contractors, mobile services.
- Employees about to leave a W-2 and go solo who want the map before they jump.
- Owners a year or two in who skipped a bunch of the fundamentals and want to go back and clean it up.
- Dads who don't have time to Google 400 things one by one.
Who this ISN'T for
- SaaS founders, agency owners, or venture-backed companies. Different animal.
- People looking for a business school curriculum with citations.
- Guys who want to be told the first 90 days are easy. They're not.
- Anyone hoping a checklist replaces the work. It doesn't. It just makes sure you don't miss any of it.
One thing, from me
I've started six companies. Three service businesses, one insurance agency, two digital. The first 90 days of every one of them looked identical. Same fires. Same missed steps. Same expensive lessons.
After the third one I finally wrote it down. Every task. Every vendor. Every clause. Every fee I paid because I didn't know what I didn't know.
This is that document. 28 pages. Nothing padded. Every task in order. It's the closest thing I have to a shortcut for a guy in the first 90 days.
Grab it. Print it. Cross the things off. Save yourself six months.
Jordan.
Free. 28 pages. In your inbox.
The 90-Day Service Business Survival Checklist. Legal, banking, insurance, pricing, getting paid. In order.
Free PDF. No spam. Unsubscribe any time.